An offer (or unique selling proposition) is a phrase that contains the essence of the profit you’re catering to the users (what you are offering) and an explanation of its benefits to the client.
The offer answers the basic questions of your business visitor here and now. It convinces you to stay on the site, send you a request, buy your product, etc. You have a few seconds for this, no more no less.
A sales proposal must be specific and understandable at first glance. Its value for the client should be obvious. If you create time-limited sales offer, you have to be even more effective.
To write an excellent limited-time offer wording, you need to find out: how the offer differs from others, why the customer should choose you, how he sees the benefits of purchases, etc. But how can you make a competitive proposal to the target audience? We’ve decided to share some valuable methods.
How to Use Limited Time Offers to Drive Sales
The purpose of limited-time promotion is lead generation. That is why to drive sales you often create effective website forms to gather data. Naturally, you may offer anything you want, but not all of these so-called offers will help you convert visitors into leads. An effective offer should bring value to the potential client and benefit the business.
One of the best ways to increase conversions and sales is to create a limited time offer ad with the sense of urgency for the ultimate marketing campaign success.
The longer someone thinks about buying your product or service, the more likely they are to give it up.
But if you may cause concern to your audience that your product or service may not be available in the future, people are much more likely to take action and make an immediate purchase.
If you want your limited-time special offer to be helpful, it must be unique. Think about what exceptional value you may add to your customers that your competitors just can’t. Focus on the problems it may solve to the client, what to achieve in the shortest possible time.
Reinforce the sense of urgency with the following dos & don’ts below.
The DOs and DON’Ts of limited time offers
Let’s check out hurry limited time offer dos & don’ts you may apply for good in order to get the maximum from your marketing activity.
Create powerful CTA
Create incentives by launching sales and offers for a limited time only ads. One effective way to create time pressure is to use a countdown timer on your website.
Show the audience how many days, hours, and minutes they have to make a decision. Include powerful CTAs to direct your customers in the right way.
Create the fear of missing opportunity (FOMO)
The fewer products or services there are, the more people want them. Focusing on a problem or fear is the best way to attract the attention of the audience for which your proposal is relevant. Mentioning your product as a solution is a kind of guide to action to solve a problem or get rid of fear.
A psychological background is as follows: FOMO appeals to the desire to seize an opportunity before it becomes irrelevant. That is, it works with the fear of investing in a product that, hypothetically, could disappoint us. When a tempting offer is on one side of the scale, and the opportunity to miss it is on the other, the fear of a possible unprofitable investment is replaced by an unwillingness to feel regret about the lost profit. Voila!
So if you can highlight how scarce your product or service is – or at least create the illusion that it will run out soon – you can get people to click the Buy button before anyone else does.
Create the sense of competition
Another way to make your product or service in short supply & improve sales is to create a sense of competition. Booking.com has one of the top limited time offer examples here, which does this well by showing viewers how many more people are viewing a particular hotel and how many rooms are left, etc.
You don’t create the feeling of urgency, only intensify the existing one
Urgency only works if your product or service is something people actively want to start with, just like that.
If someone is not interested in your product, all the limited-time offerings in the world will not make them want to, indeed.
Urgency enhances the already existing feelings of wanting something but does not create them from scratch.
Also, feel free to check out The Best Day and Time to Send Email Campaign to be sure to launch your limited time only ads.
Ways to get your audience to act on offers
Since marketing constantly talks about the importance of segmentation and personalization, one unique offer is not enough. It cannot be the same for all segments of your base. Analyze your audience, break it down into segments via effective software for email marketing and see what each of them have in common. How many segments – how many offers do you need to create.
Below there are helpful tips on how to make that best of all.
1. Create great ad wording
A solid ad copy and a compelling call-to-action can make all the difference whether your visitors make a purchase or follow a link or not.
Time-related words are especially useful if you want to evoke urgency. Try to include some of these words in your text:
- Currently
- Hurry up
- Only once
- Last chance
- Before it goes away
- Registration
- Only today
- Limited time
- Do not miss
Also, do not forget to use effective tactics to boost your conversion rate quickly and achieve better success.
2. Write compelling subject lines for your emails
Use subject line in your marketing emails to create a sense of scarcity or urgency. Time-related words such as the ones listed above or flashy action verbs are best at grabbing people’s attention.
The clearer you get your message, the more likely subscribers will open the email (and then visit your site).
3. Set a deadline
If potential customers know they shouldn’t be in a rush to buy your product or service, they’ll likely delay the purchase to weigh the pros and cons – and perhaps forget about it forever.
Hurry them up. Create incentives by launching sales and offers for an extremely limited time. One effective way to create time pressure is to use a countdown timer on your website.
Show the audience how many days, hours, and minutes they have to make a decision.
4. Offer a bonus reward
Limited time discounts are a great tool to stimulate your sales when using limited offer ads in your marketing campaign.
In addition to your core proposal as per the scarcity principle, give people an extra incentive to act as quickly as possible.
For example, offer free shipping for a limited time, or give the first 10 customers a free surprise gift. Offer early-birds, and so on.
5. Use figures
Numbers are a great way to grab people’s attention and make an offer more attractive. You can use numbers to heighten your sense of scarcity – for example, “There are 3 more left only!”
Or, you can amplify your social proof with numbers by telling customers how many other people have bought your product or service.
6. Apply warm colors
Colors and psychology are deeply interrelated. HubSpot’s research supports the idea that using warm colors – red, yellow, and orange – for CTA buttons can create a sense of urgency that prompts action. So, use that in your real-life examples of promos.
HubSpot found that a red CTA button performed 21 percent better than a green CTA when everything else on the page was identical.
On the other hand, colder colors like blue and green are not as effective in attracting visitors.
Whichever color you choose for your buttons, make sure they stand out from the rest of the page.
7. Set & customize your offers
Make urgency-focused offers even more compelling by personalizing them. For example, keep track of the pages or products that visitors view on your site and offer them discounts that match their interests.
Apply list management software if you need to manage your users’ data after you analyze the campaign results the utmost.
If the company participates in exhibitions and other offline events, then you may use your offers and collect extra contact information right there. At conferences, people are more willing to share contacts, because they come to network and seek for benefits. There are several ways to achieve great results at an offline event:
- run a competition and for participating in it, apply your offer;
- ask a potential client to fill out a questionnaire;
- promise to send helpful materials or contact the person if they leave an email;
- offer souvenirs or sweets, photos in a bright and non-standard photo zone, etc;
If your business provides services that can be provided right now – for example, quickly diagnose some problems on the website, this is also an opportunity to apply your offers..
Besides, offline events that you may organize can also be used to promote your offers. To increase your audience, tell them about the event in the thematic community on Facebook or Telegram, and exchange guest posts about events with other companies. Offer news exchange in mailing lists, etc. You may also post information about the event in the event calendars of various online publications for free.
8. Keep the pressure
Take a look at your sales funnel and see where you are losing the most leads. Create a good limited time offer after you figure out how you can increase the urgency of your marketing at these critical points.
For example, if people tend to leave your site after they’ve put a few items in their shopping cart, you can add a countdown timer to your shopping cart page to remind people that your sale is about to end, etc.
The bottom line
If you want to sell more, you need to heighten your marketing sense of urgency. Making people feel like they’re about to miss out or miss out on a great opportunity is a powerful way to boost conversions.
When you ask a person to provide their data, this may already be treated as an invasion of personal space. Also, these are unnecessary actions that no one wants to do just for fun. To mitigate these feelings, offer compensation to the prospect for the email they left behind with their consent. This achieves two goals: you get both contact and consent to send the newsletter. And the client is mentally prepared in advance to receive letters from you.
The basic principles of drawing up unique time-limited offers will be:
- Only valuable offers convert,
- Taking into account the true needs of the audience is the key,
- Only real values that will hook potential customers count.
Like many techniques, urgency is best used when it’s on point. Don’t constantly try to put pressure on potential customers; otherwise, they will stop taking your offers seriously. If you gather data, use an online email address checker to check out and verify that your contacts are good for using them in the next campaign. Do not neglect using professional marketing tools for better results in your work.
Instead, focus on offering great deals that are really limited to trigger the existing sense of fear of missing them periodically.
Finally, use the principles of FOMO marketing. Ideally, consider increasing the value of the offer i.e. larger discounts, shipping promos, or buy one get one option. Likewise, you may extend or reduce the timeframe of your offer. Short timeframes create FOMO, while longer timeframes may allow you to make more sales over a greater period of time.
It is best if this process is automated. For example, Atompark has a custom software integration. After the user is registered, the contacts immediately may be retrieved from any resource and you may use the data in your next campaigns. It may also make it easier to automatically pull up information about the subscriber: the industry, location, first name, last name, etc. With standard integration, you may get your contact lists done overnight if you set them and personalize your settings for good.
Feel free to get more useful information from us anytime you need help with your limited time offer advertisement!
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