Clever personalization
Dear friends!
Now you can add clever variables (personalization criteria) in the subject line and in the email text.
Clever personalization is a substitution of personal information. This means that depending on the content in the variables, certain information will be sent.
This feature allows you to:
- Personalize letters as much as you want
- Deliver your emails to Inboxes more efficiently
- Avoid mistakes in emails that are connected with the lack of information in the chosen variable
The condition is set this way:
If the variable {{name}} is empty/equal/not equal etc., text 1 is sent; in all other cases text 2 is sent.
Here are a few examples:
- Personalization by location.
If the client’s city is NY: Free one-day delivery.
Else: Delivery varies for items shipped from an international location.
- Personalization by date/age.
If the date is “more than”: It’s time to buy presents for your grandkids.
Else: It’s time to buy presents for your children.
Figure out your own variants of personalization depending on the type of your business and collected information about subscribers.